A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Service Landing Page Strategy Drives 200% Lead Growth for Software Consultancy
New service landing pages and targeted SEO helped this software consultancy triple organic leads and dramatically improve rankings for high-intent search terms.
200%
increase in organic leads
1062%
growth in top-10 keyword rankings
71%
increase in organic users to service pages
The Client
SPR is a software consultancy that helps enterprise organizations solve complex technology challenges through custom development and AI enablement.
The Objective
The goal was to expand visibility for SPR’s service offerings by building targeted landing pages that aligned with buyer-intent searches across industries and solution areas.
SEO Strategy
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The problem
SPR’s existing service pages lacked specificity and were not attracting the right audience through organic search. Important offerings and industries were underrepresented, limiting visibility for high-intent searches tied to core business goals.
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The solution
DTC optimized new service and solution pages focused on key offerings, industries, and search term variations. By aligning landing pages with buyer-intent keywords and improving topical relevance, we expanded organic visibility for competitive terms like “enterprise custom software development,” “custom SaaS development,” and “Palantir consulting services.”
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Why it matters
Service landing pages should do more than exist. They should attract qualified buyers actively searching for solutions. By building pages around specific services and search intent, SPR improved visibility where it mattered most, driving more qualified traffic, stronger engagement, and measurable lead growth.
This increase in visibility did more than improve rankings; It helped position SPR as a trusted partner for organizations searching for complex technical solutions, driving more qualified users to their site through searches tied directly to their core services as a software consultancy.
Organic lead generation tripled year over year (200% increase) following the launch of targeted service landing pages.
Traffic to key service landing pages increased substantially (+57% for sessions and +71% for users) as new pages captured more buyer-intent searches.
Top-10 rankings surged more than 1,000%, dramatically improving visibility for high-intent service searches.
Traffic from AI and LLM-driven sources more than doubled, signaling stronger visibility across emerging search experiences.
Results
The new landing page strategy led to a 200% increase in total organic leads year over year, while traffic to key service pages grew significantly. Organic users increased 71% and sessions rose 57% across the the most important pages of the site. Organic visibility also improved dramatically, with top-10 keyword rankings increasing more than 1,000% year over year. The strategy also contributed to substantial growth in AI and LLM-driven traffic, signaling stronger visibility across emerging search experiences.
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