A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Furniture retailer sees 266% increase in conversion value
Investment in paid advertisements at the onset of the Covid-19 pandemic capitalized on the rising demand for ecommerce, increasing the number and value of online conversions.
Highlights
52%
increase in conversions, YoY
266%
increase in conversion value, YoY
38%
decrease in cost-per-click (CPC)
The Client
Bedside Manor sells luxury home goods & bedding, both online and at three brick and mortar locations in the Chicago-land area.
The Objective
While many companies slowed down their marketing efforts at the start of the Covid-19 shut down, we made the strategic decision to invest additional resources in Bedside Manor’s paid media advertisements.
We aimed to capitalize on the anticipated spike in demand for ecommerce, supplementing the potential revenue losses from in-store purchases by increasing online sales.
Paid Media Strategy
-
The Problem
At the time, many businesses were reducing their ad spend in the face of a global pandemic. We needed to strategically spend Bedside Manor’s ad dollars by targeting the right audiences to sustain, and improve, their ecommerce sales.
-
The Solution
We anticipated that their target customers would actually increase their online shopping while home during quarantine. As such, we encouraged Bedside Manor to move forward with their paid advertising budget.
We scaled our bids and budgets for high-performing items in both search and shopping. It was incredibly important to keep their competitor’s ads appearing below Bedside Manor, especially for brand-specific queries.
Bedside Manor was an early adopter of curbside pickups and private appointments, which we included in ad copy to attract customers.-
Why it Matters
We found that showing above competitor ads was hugely important to building the right awareness. Not only were we earning conversions through ad clicks, we were seeing assisted conversions down the line when customers who saw ads in search, went directly or Bedside Manor in the future when they were ready to shop.
The value of their conversions increased 266% year-over-year,. Indicating that, not only did Bedside Manor experience a higher volume of conversions, but that their customers were spending more money on their site.
Results
Spring and summer 2020 was a period of great financial uncertainty. While many businesses shut down operations or scaled back marketing budgets, Bedside Manor experienced record results.
From a conversion perspective, they saw a 52% increase in conversions year-over-year, with their Cost Per Acquisition (CPA) dropping nearly 38%. So not only were they getting more business, but they were attracting that business at a cheaper rate.
143%
increase in ROI, year-over-year.
Bedside Manor experienced steady increases in ROI month-after-month, with April and May during the peak of the coronavirus shut down yielding ROIs of 308% and 360%, respectively. By the end of this period of paid strategy, their ROI was 143% higher in August 2020 than it was the previous summer.
The client also experienced a dramatic 292% increase in sales from assisted conversions. As a result of this dramatic rise in both conversions and sales, Bedside Manor expanded their paid media services with our agency to target more potential customers on a new platform.
Read More Case Studies
-
Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit
Read more -
Full-Funnel Content Strategy Drives a 20% Increase in Conversions for Chicago-Area Custom Jeweler
Read moreA national brand with sales reps in every state was running search ads that read as generic. We added State and City level location insertions to the responsive search ad copy so the ads matched wherever a user was searching from. Conversion rate rose 33.01% and cost per conversion fell 19.03%.
-
CRM Integration Lifts Lead Quality and Cuts Cost per Acquisition 28.73% for a Global IP Firm
Read moreDennemeyer was optimizing Google Ads toward every form fill, not the leads that actually closed. We integrated their CRM with Google Ads so Smart Bidding could optimize for qualified leads. Cost per acquisition fell 28.73%, conversion rate rose 77.92%, and by January only 4.5% of raw leads came through unqualified.
Email Us. Find out how we can help.