A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Data-Driven Content Campaign Boosts Local Visibility for Christopher Duquet Fine Jewelry
Research-driven content helped Christopher Duquet Fine Jewelry earn seven high-authority placements and improve local keyword rankings for engagement ring searches.
7
high-authority media placements (DA 80–95)
>3
page 1 rankings for pivotal keywords
The Client
Christopher Duquet Fine Jewelry is an award-winning, custom jewelry design studio serving Chicago and the greater Chicagoland area.
The Objective
The goal was to build local visibility for Christopher Duquet Fine Jewelry through a data-driven content campaign that promoted their expertise, authority, and trust. The campaign aimed to earn high-quality media placements while improving organic rankings and website traffic.
Digital PR Strategy
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The problem
Christopher Duquet needed more local visibility to attract customers searching for custom engagement rings. Their site was strong, but they weren’t appearing for local queries that drive high-quality leads.
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The solution
Using keyword opposition benefit (KOB) analysis, DTC identified terms like “best proposal spots in Chicago,” “indoor places to propose,” and “places to propose near me.” We created original, data-driven content that positioned the client as an authority and drove both local SEO and PR coverage.
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Why it matters
SEO, content, and PR work together to increase visibility and traffic. By leveraging unique, research-backed content, the client could showcase expertise while capturing local, qualified search traffic and earning authoritative media placements.
This visibility boost didn’t just drive awareness; it attracted searchers actively looking for custom engagement rings in Chicago. By connecting emotional moments like proposals with Christopher Duquet’s craftsmanship, the content built a bridge between inspiration and conversion, bringing qualified, purchase-ready users straight to their site.
This graph shows the number of ranking keywords, represented by the blue bars, steadily increasing throughout the period, while page-one rankings, shown by the orange line, accelerate sharply in the final months, signaling improved visibility and stronger SERP performance.
This visual from the campaign highlights LondonHouse Chicago as the city’s top proposal venue, based on local search data from Christopher Duquet’s original research. It showcases additional Chicago proposal hot spots to reinforce the brand’s authority on engagement trends.
This Fox 32 Chicago feature spotlights Christopher Duquet’s data-driven proposal study, naming LondonHouse the most searched proposal venue in the city. The earned media placement demonstrates the campaign’s local visibility and PR impact.
Results
The campaign earned seven media placements on high-authority sites, including Fox 32 Chicago, Yahoo!, and MSN. Local keyword rankings improved, with terms like “best proposal spots in Chicago” and “indoor places to propose” now appearing on page 1. These results drove more qualified local traffic to the website and reinforced Christopher Duquet’s reputation as a trusted expert in custom engagement rings.
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