A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
600% Rise in Page 1 Rankings for Chicago-Based Landscape Company
SEO account management remedied an indexing issue, created and grew organic rankings for a B2C landscaping company who had essentially zero digital visibility.
Results
52.18%
increase in organic visitors, YoY
100%
increase in organic contact form submissions, YoY
600%
increase in Page 1 keyword rankings, YoY
The Client
Topiarius is a Chicago-based luxury landscaping company. They specialize in transforming residential and commercial properties into outdoor sanctuaries.
The Objective
Topiarius came to DTC without any prior SEO work on their website. Our goal was to improve the company’s organic visibility in a competitive market while growing relevant leads.
SEO Strategy
Driving growth with keyword targeting
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The problem
Topiarius wanted to strengthen their organic visibility in a competitive market. Their website did not rank for many keywords and had limited organic traffic each month.
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The solution
Our initial audits identified service pages without keyword targeting, a slowly loading website, and an unoptimized Google Business Profile.
We worked with Topiarius to update the service pages with proper, local keyword targeting and an improved user experience. We then worked on improving page load times by optimizing the site for Core Web Vitals and ensuring images and stylesheets load seamlessly. Our GBP optimization consisted of updating service areas, adding UTMs to links, and ensuring all information was accurate.
We then created specific service pages deliberately targeting audiences within their main service region — the Chicagoland area.-
Why it matters
In Chicago’s highly competitive market, it’s important to stand out. Proper keyword targeting and a friendly UX helped our client jump to the top of the SERPs, leading to growing conversions.
The client experienced a significant improvement in tracked keyword rankings between December and February as a direct result of our SEO strategy. These tracked keywords signify the most relevant, business-focused searches that our client valued for business growth.
Organic traffic to their website dramatically improved year-over-year between December and February after we updated the pages and created newly optimized and targeted service pages.
Results
As a result of our optimizations, our client experienced growth both in organic traffic, visibility, and conversions. There is always more to be done in the world of SEO and as an agency, we are never complacent when it comes to results.
We are continually striving to gain more visibility through Google Business Profile and reaching targeted areas our client serves outside of the Chicagoland area. By focusing on growing organic traffic to the client’s main service pages, we continue to prioritize projects that lead to positive results.
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Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit
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