SEO + Content Case Study

600% Rise in Page 1 Rankings for Chicago-Based Landscape Company

SEO account management remedied an indexing issue, created and grew organic rankings for a B2C landscaping company who had essentially zero digital visibility.


  • 52.18%

    increase in organic visitors, YoY

  • 100%

    increase in organic contact form submissions, YoY

  • 600%

    increase in Page 1 keyword rankings, YoY

The Client

Topiarius is a Chicago-based luxury landscaping company. They specialize in transforming residential and commercial properties into outdoor sanctuaries.

The Objective

Topiarius came to DTC without any prior SEO work on their website. Our goal was to improve the company’s organic visibility in a competitive market while growing relevant leads.

SEO Strategy

Driving growth with keyword targeting


    The problem

  • Topiarius wanted to strengthen their organic visibility in a competitive market. Their website did not rank for many keywords and had limited organic traffic each month.


    The solution

  • Our initial audits identified service pages without keyword targeting, a slowly loading website, and an unoptimized Google Business Profile.

    We worked with Topiarius to update the service pages with proper, local keyword targeting and an improved user experience. We then worked on improving page load times by optimizing the site for Core Web Vitals and ensuring images and stylesheets load seamlessly. Our GBP optimization consisted of updating service areas, adding UTMs to links, and ensuring all information was accurate.

    We then created specific service pages deliberately targeting audiences within their main service region — the Chicagoland area.


    Why it matters

  • In Chicago’s highly competitive market, it’s important to stand out. Proper keyword targeting and a friendly UX helped our client jump to the top of the SERPs, leading to growing conversions.

The client experienced a significant improvement in tracked keyword rankings between December and February as a direct result of our SEO strategy. These tracked keywords signify the most relevant, business-focused searches that our client valued for business growth.

Organic traffic to their website dramatically improved year-over-year between December and February after we updated the pages and created newly optimized and targeted service pages.


As a result of our optimizations, our client experienced growth both in organic traffic, visibility, and conversions. There is always more to be done in the world of SEO and as an agency, we are never complacent when it comes to results.

We are continually striving to gain more visibility through Google Business Profile and reaching targeted areas our client serves outside of the Chicagoland area. By focusing on growing organic traffic to the client’s main service pages, we continue to prioritize projects that lead to positive results.

Read More Case Studies

  • Dermatologist’s Helpful Content Earns #1 Ranking in <30 Days

    Strategic content created for dermatology practice earns rapid visibility, traffic in less than one month. Learn how we achieved #1 in SERPs for 4+ keywords.

    Read more
  • Keyword Strategy Helps Military Service Bank Increase Qualified Conversions, Decrease CPA

    Strategic shift in paid media strategy drove increase in qualified loan applications while decreasing CPA for full service military bank.

    Read more
  • Hyper-Local Strategy Drives 66% Increase in Google Business Profile Interactions for Law Firm

    Prioritizing local SEO in legal client’s own “backyard” led to increased organic visibility in Google’s Local Pack, higher clicks, and improved conversions in less than 4 months.

    Read more

Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.