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SEO + Paid Search

Better than the ol' college try

How DTC partnered with Coyne College to increase enrollement

  • 135% increase conversions
  • 23% decrease in cost
  • 78% increase in organic conversions
  • 110% increase in traffic

DTC + Coyne College

Digital marketing increases college's conversions 200%

Coyne College is an accredited college specializing in varied trade programs.
Prior to working with DTC, their keyword strategy targeted broad match keywords that were only visible for unrelated searches and drove low-quality traffic.
This drove their cost per click up, and their click-through rate down. It also attracted unqualified traffic for both SEO and Paid Search campaigns.

Our Solution

  • We started by targeting keywords specific to their various trade skills. Narrowing our reach increased qualified leads and relevant traffic.
  • We created a series of content campaigns tangentially related to Coyne's targeted keywords, then reached out to journalists to land the content on high-authority publications. These placements led to an increase in keyword rankings that attracted more qualified search traffic.
  • Analyzing our search queries was key to our Paid Search strategy. Over time we were able to identify the right keywords, which increased our conversion rate and reduced our cost per acquisition.
  • We also segmented their remarketing lists and tailored the ads to their various target markets. 

  • They’re probably the best firm I’ve ever worked with. The team’s attentiveness, willingness to seek clarification, and personal investment in each initiative’s success continually strengthen the relationship.
    Claudia Silverman, Executive Director of Admissions

Increase in traffic to targeted program pages


YoY increase in organic conversions


YoY increase in paid conversions


YoY decrease in cost per click