Safety first + first-class results
How DTC helped Magid increase revenue 86%
- 86% increase in conversions
- 85% increase in non-branded conversions
- 64% increase in revenue from product listing ads
DTC + Magid
Google Shopping increases revenue 86%
Magid is an online protective equipment retailer.
Magid was seeing good results with paid search but only for branded terms. They wanted to increase non-branded sales and revenue without exponentially increasing ad spend.
- Analyzed all products to segment Google Shopping campaign around sales performance.
- Limited high bids to only high-performing products.
- Ensured site migration captured all existing SEO equity.
- Employed an aggressive negative keyword strategy to reduce cost on underperforming search terms.
Digital Third Coast took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts.Mike Strama, Director of eCommerce
Increase in non-branded transactions
YoY increase in revenue