E-commerce PPC Case Study | Digital Third Coast

Using Google Shopping to Increase Revenue by 86%

Digital Third Coast took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts.

Mike Strama

Director of E-commerce

Magid is an online protective equipment retailer.

Magid was seeing good results with paid search but only for branded terms. They wanted to increase non-branded sales and revenue without exponentially increasing ad spend.

85%
Increase in non-branded transactions
86%
Increase in revenue year over year
64%
increase in revenue from product listing ads

Our Solution

Analyzed all products to segment Google Shopping campaign around sales performance.
Limited high bids to only high-performing products.
Employed an aggressive negative keyword strategy to reduce cost on underperforming search terms.

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