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Paid Search

Safety first + first-class results

How DTC helped Magid increase revenue 86%

  • 86% increase in conversions
  • 85% increase in non-branded conversions
  • 64% increase in revenue from product listing ads

DTC + Magid

Google Shopping increases revenue 86%
Magid is an online protective equipment retailer.

Magid was seeing good results with paid search but only for branded terms. They wanted to increase non-branded sales and revenue without exponentially increasing ad spend.

Our Solution

  • Analyzed all products to segment Google Shopping campaign around sales performance.
  • Limited high bids to only high-performing products.
  • Ensured site migration captured all existing SEO equity.
  • Employed an aggressive negative keyword strategy to reduce cost on underperforming search terms.

  • Digital Third Coast took our PPC campaign to the next level. I can attribute much of our success to their paid ad efforts.
    Mike Strama, Director of eCommerce
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Increase in non-branded transactions

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YoY increase in revenue

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Increase in revenue from product listing ads