SEO + Paid Search
Higher results for higher education
How DTC used SEO and Paid Search strategies to deliver results for Olivet Nazarene University
- 400% increase in conversions
- 141% increase in organic traffic
- 70% increase in paid conversions
DTC + Olivet Nazarene University
SEO + paid search grow university’s leads 400%
Olivet Nazarene University is a nationally recognized Christian University with campuses across Chicagoland and the Midwest. The challenge was to increase visibility of Olivet overall, as well as increase applications to specific programs, such as ESL and nursing, while being highly efficient with budget.
- Helped identify the most relevant keywords to limit PPC spend and eliminate low-quality clicks.
- Used A/B testing on ad copy and landing pages to ensure optimum conversion rates.
- Ensured site migration captured all existing SEO equity.Content is what drives this SEO campaign. We have developed content that attracted both relevant and authoritative links.
We rely heavily on their insightful expertise and have watched our organic rankings, visitors, and enrollment goals climb steadily under their recommendations. They are both proactive and responsive, and a true leader in the industry. I would highly recommend their services!Carrie Dilley, Executive Director of Marketing