10 unique TV news segments boosts rankings

The Problem

Identify and produce content that both general and industry publications would be interested in covering, and was relevant to the client’s business and expertise.

The Solution

For this campaign, we chose to explore the subject of annoying neighbors, one that millions of Americans are familiar with, and many very passionate about. The way we see it, neighbors are an integral part of the home ownership experience. People may invest great amounts of time and money in improving the interior and exterior spaces of their homes, but as many have learned, it can take just one inconsiderate neighbor to color the entire experience of a home.

In order to complete our study and tell this story, we surveyed 2,500 people living in two dozen of the most populous cities in America, to find out how much their neighbors annoy them.

How We Did It

In September and October of 2018, over the course of just 31 days, our outreach team pitched the results of our survey to more than 1,500 individuals, pursuing websites in a wide array of verticals and enacting a formidable “ground game” to secure record levels of local news coverage for our agency and client.