A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Local SEO Strategy Delivers 121% ROI for Landscaping Brand in 9 Months
A focused local SEO strategy helped this landscaping brand achieve 121% ROI in nine months while driving steady gains in traffic, conversions, and keyword visibility.
121%
ROI from organic search in 9 months
46.5%
increase in organic sessions
162.5%
growth in top-10 keyword rankings
The Client
Topiarius is a Chicago-based luxury landscaping company. They specialize in transforming residential and commercial properties into outdoor sanctuaries.
The Objective
The goal was to grow revenue from organic search by increasing qualified local traffic and conversions, while clearly tying SEO performance to return on investment.
SEO Strategy
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The problem
The client needed organic growth that could be measured beyond rankings alone. While they had some visibility in search, traffic and conversions were inconsistent, and there was no clear line between SEO performance and revenue impact.
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The solution
DTC implemented a hyperlocal SEO strategy targeting high-intent service keywords across Chicago’s affluent suburbs. We created dedicated landing pages for ‘landscape design’ and ‘landscape construction’ optimized for specific neighborhoods like Winnetka, Hinsdale, and Highland Park, achieving multiple first-page rankings. We also optimized niche service offerings, including a Halloween Decorating Services page that reached #1 for ‘Halloween decorating services Chicago’ and delivered 135% more clicks year-over-year during peak season.
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Why it matters
For local service businesses, SEO must drive revenue, not just impressions. By aligning keyword targeting, content, and conversion tracking, the client gained sustained organic growth with a clear and measurable return on investment.
Over nine months, investment scaled gradually while returns accelerated at an increasing rate. After reaching break-even early in the engagement, ROI continued to compound, resulting in a 2.2× indexed return by month nine.
Organic traffic growth consistently translated into higher conversions, reinforcing SEO as a reliable acquisition channel.
Top-10 keyword rankings nearly tripled, strengthening visibility for high-intent local searches.
Results
Over a nine-month period, organic search delivered a 121% return on investment based on new customer revenue. Organic sessions increased 46.5%, organic visitors grew 31%, and organic conversions rose 22.4%. Keyword visibility also improved significantly, with top-10 rankings increasing 162.5%, reinforcing SEO as a reliable growth channel for the business.
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Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit
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