A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Campaign Consolidation and National Targeting Drive 180% More Conversions for Luxury Real Estate
Consolidating overlapping Search campaigns, opening targeting to a national audience, and layering in prospecting and remarketing drove a 180% jump in conversions and a 69% drop in cost per lead. Impressions and clicks each rose by roughly 333%, filling the sales funnel with high-quality traffic for the resort-style luxury condo.
180%
increase in conversions
68.95%
cost per lead decrease
332.78%
increase in clicks
The Client
Cirrus represents a luxury high-rise condominium building in Chicago, seeking to attract qualified buyers.
The Objective
The goal was to boost both lead volume and lead quality by widening campaign reach, simplifying the structure, and re-engaging prospects through prospecting and remarketing.
Paid Media Strategy
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The problem
Overly segmented campaigns and narrow geo-targeting restricted visibility, causing a steady decline in both the number and quality of leads. With dozens of siloed Search campaigns limited to local audiences, we lacked the scale needed to drive high-intent traffic into the funnel and to re-connect with interested prospects.
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The solution
We consolidated similar Search campaigns into streamlined structures and expanded geo-targeting to cover the entire country. We also launched prospecting campaigns across display and video channels and layered in remarketing audiences to re-engage past site visitors.
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Why it matters
A luxury condo with limited residences depends on qualified leads to convert into contracts. By simplifying campaign architecture and broadening reach, we maximized exposure for this high-end development while maintaining cost efficiency.
Lead submissions grew 180%, underscoring the effectiveness of our unified search and remarketing approach.
Cost per lead fell 69%, demonstrating far more efficient use of ad spend.
Impressions climbed 333% thanks to national geo-expansion, prospecting, and remarketing.
Monthly clicks surged by 333% as our consolidated campaigns and expanded targeting drove more engaged visitors.
Results
Through campaign consolidation, national targeting, and a mix of prospecting and remarketing, we delivered a 180% increase in conversions and cut cost per lead by 68.95%. Impressions and clicks each climbed by 332.78%, proving that a unified, multi-channel approach can fill the funnel with exactly the high-quality traffic a luxury condo needs.
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