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SEO + Paid Search

Non-profit, pro-growth

How DTC helped HiMSS, a non-profit, with SEO and Paid Search

  • 1,384% ROI from marketing
  • 156% increase in organic conversions

DTC + HiMSS

Coordinated strategy increases traffic, engagement and sales

HiMSS is a global, cause-based, not-for-profit focused on better health through information technology. While they excelled in Google’s three search quality evaluation factors – expertise, authority, and trust – there were many technical issues on the site preventing them from generating organic traffic. The challenge was to help HiMSS find new members, increase registration at annual conferences and drive e-commerce sales.


Our Solution


  • Performed an in-depth technical audit to correct issues that were preventing accumulation of organic traffic.
  • Implemented a strategic and advanced remarketing campaign that segmented visitors based on their on-site behavior.
  • Established a keyword universe that covered an unusually wide range of topics relevant to HiMSS.

  • As a non-retail organization, I was initially skeptical to test remarketing. However, I trusted DTC’s experience and their recommended a strategy. Needless to say, I was thrilled to present our results to senior management.
    Mary Rownd, Content Strategist
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YoY increase in organic conversions

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ROI from remarketing