Serving Paid Search
How DTC partnered with Kendall College to increase enrollment
- 42% reduction in cost per lead
- 16% increase in new student leads
- 40% reduction in ad spend
DTC + Kendall College
Digital marketing increases college's conversions 200%
Kendall College is a Chicago-based college offering programs in hospitality management, culinary arts, business, and early childhood education.
They wanted to increase leads for the culinary degree as well as their hospitality and education programs. The challenge was to increase interest in Kendall's programs and optimize their paid search strategy to decrease ad spend.
- Created new landing pages to direct visitors to information that’s most relevant to them.
- Ran structured ad tests to determine which campaigns generated the best results.
- Allocated paid search budget based on geographical data, spending less on prospects less likely to enroll in Chicago.