Riding the (news) wave
How DTC used a breaking news story to help Envista reach its target audience
- 1617% increase in organic leads
- 187 inbound links
- 5 keywords move to page 1 of Google
DTC + Envista Forensics
Content marketing spikes organic traffic 1,617%
Envista Forensics is a consulting group that specializes in global forensic engineering services.
Before working with us, their website generated very little traffic, nearly all from branded searches or people visiting their site directly. The challenge was to increase traffic from non-branded searches.
- We started by determining how Envista's prospects search for solutions and established target search queries
- We then mapped out appropriate keywords on a page-by-page basis, across the client's entire site
- We capitalized on the client's knowledge of a trending news story to create viral content. The content landed 187 media placements on news publications
- These placements moved 5 of the client's target keywords to page 1 of Google and increased their organic conversions 1617%