Social media advertising is its own unique combination of science and art, where familiarity is the first step towards conversion. We understand that experience is critical to success. Your paid social advertisements need to blend in with the platforms on which they’re promoted.
Paid social ads are designed to make an audience aware of your brand. DTC’s social media advertising team will collaborate with you to create a comprehensive social media advertising strategy, incorporating the most up-to-date tools and expertise for continued optimization.
Our marketers design an audience targeting plan and engaging landing page to ensure you’re not just reaching the appropriate audience, but also maximizing the user experience from beginning to end.
Enhance your digital presence with Digital Third Coast’s Facebook & Instagram advertising in Chicago. Expertise in targeted strategies, messaging, and testing for high ROI.
Maximize your LinkedIn advertising strategy with Digital Third Coast’s targeted, tested, and successful approach to reach key professionals effectively.
Enhance your brand’s visibility with Digital Third Coast’s YouTube advertising services, utilizing targeted, data-driven strategies for maximum impact.
Hire a paid social marketing agency with the right expertise. Our Chicago-based team of paid social experts has the experience and familiarity with the nuances of advertising strategies on social media.
From the Metaverse of Facebook and Instagram, to LinkedIn and YouTube, our paid social experts are constantly monitoring the digital media landscape as it changes. We can help you adjust to the new realities of changing privacy policies, iOS updates and more, with original strategies designed to engage customers, collect first-party data, and remarket using on-platform tools.
It’s time to become creatively nimble, and we can help. You may have the best paid campaign strategy with pinpoint targeting, but if your creative doesn’t get a user’s attention, your paid social efforts will fall flat.
Our Chicago paid social team understands each platform’s creative best practices and will make sure your creative team is prepared to make thumb-stopping ads. Need help producing creative assets? We can help there too.
Managing a pay-per-click account can be overwhelming. But don’t waste valuable ad dollars on a one-size-fits-all advertising campaign. Let us help you identify the right audiences using the power of social media. When approaching PPC and social media, your message should be just as tailored as your audience targeting.
Social media is everywhere. More likely than not, your future customers are swiping through Instagram, scanning Facebook, and posting on LinkedIn. Partnering with a social media ad agency like ours means having an advocate who not only understands but is excited by creative advertising opportunities on each platform.
Schedule a free consultation with our expert paid media team to kickstart your journey towards strategic, paid social media advertising campaigns.
During this complimentary call, we’ll delve into your specific business goals, current online challenges, and aspirations. Our seasoned professionals will provide tailored insights, offering a roadmap for potential marketing strategies.
At Digital Third Coast, our team of paid social advertising experts will be your guide through the changing landscape of social media. With diverse backgrounds and years and years of experience in pay-per-click across platforms, we’re committed to making a measurable difference to every business we serve.
GA4 (Google Analytics) is the cornerstone of our paid media toolkit. It offers robust features to track and monitor user behavior and conversions, assess the effectiveness of your ad spend, and make ongoing optimizations based on data to improve the ROI of your budget.
Looker Studio provides detailed, comprehensive reports for cross-platform performance. Review results broken down by platform, accounts, campaigns, ad sets, and even ads! Looker Studio makes it easy so you don’t have to stress over results.
Google Analytics Demos and Tools makes an easy to use tool to build campaign URLs so adding UTMs is easy and seamless.
Teamwork provides a safe space to upload sensitive materials such as customer lists. It also makes it easy to share and organize campaign assets all in one spot.
In the world of digital marketing, paid social advertising involves ads, sponsored posts, and other content on social media platforms like Facebook, Instagram, YouTube, and LinkedIn.
It’s an effective strategy used by many businesses to direct ads and content to target audiences in a pay-per-click fashion.
Choosing the right social media platform to advertise on will vary depending on your goals and target audience. Social media engages people from all over the globe, but each platform attracts different types of users with unique expectations.
Common platforms we advertise on include Meta (Facebook and Instagram), Twitter, LinkedIn, Pinterest, and YouTube.
The types of ad formats vary, depending on the platform you advertise on. Advertisements on social media channels tend to be more visual and include image ads, video ads, carousel ads, slideshows, stories, and much more.
We’ll craft the most persuasive and engaging ads using your brand’s creative assets and campaign goals.
Paid social advertising is an excellent way to precisely target your unique audience and drive traffic to your website. It’s a great lead generator, and offers additional opportunities to really engage with your customer base, expand your brand’s reach, and build your overall audience (with the right strategy).
One of the many powers of advertising on social media is the ability to hone in on your target audience (the ones you’ve been dying to reach).
While DTC does not provide creative assets, we pride ourselves on giving the best practices for each platform to reach optimal performance. Learn what creative assets you need for Facebook, Instagram, LinkedIn, TikTok, and more. We’ll guide the way as we work to improve ad performance, together.
At Digital Third Coast, we aim to make a measurable difference for all of our clients. When it comes to advertising on social media channels, the exact definition of “success” is going to vary depending on your business’s unique set of goals and circumstances. We understand the importance of tracking your campaign performance, optimizing your ad spend, and driving real results for your business. Here are a few ways we measure the success of paid social campaigns.
Before we measure anything, we have to define what success means to your campaign and set specific, measurable metrics to track. Is your company looking to increase traffic overall, or to a specific page? Do you hope to generate leads, or maybe just build brand awareness? Setting clear goals at the start allows us to measure success and make strategic decisions about campaign performance.
At the start of every engagement, we’ll help identify and define the right KPIs that align with your business and advertising goals. Examples of KPIs commonly tracked include Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), Engagement Rate, and Cost Per Click (CPC).
We set up conversion tracking to monitor the actions that matter the most to you. Whether it’s tracking form submissions, click-throughs on an ad, purchases, or downloads, part of measuring success is tracking every meaningful conversion. The more data we track, the better insight we have as to your campaign performance.
As part of our regular campaign optimization, our team of paid social experts will analyze audience demographics, interests, and behaviors to ensure that your social campaigns reach the right people, if they do not, we’ll use our tracking data to enhance campaign efficiency.
No pay-per-click campaign is complete without comprehensive A/B testing. We’ll compare the performance of creative assets, videos, ad messaging, audience segments, and any other ad variation imaginable to find the best-performing campaigns throughout the optimization process. Continual optimization through A/B testing is the driving force behind campaign success.
We understand the weight of your investment in paid social advertising. We won’t just monitor cost-per-click and empty conversions, we’ll make sure the return on investment (ROI) by comparing your campaign expenditures to the value generated to your business. A positive ROI is a key indicator of campaign success.
We’ll monitor likes, comments, shares, and clicks on your posts to monitor how effectively engaging your social ads are. Higher engagement with your targeted audience often leads to improved performance of your ads.
We utilize a mix of social media reporting tools along with our own DTC reporting tools, such as Looker Studio Reports, to give you a full coverage analysis of campaign performance.
Measuring the success of your social advertisements is an ongoing process that requires data analysis, strategic adjustments, and a commitment to achieving your marketing goals. At Digital Third Coast, we’re here to guide you through this journey, ensuring your social media advertising campaigns deliver exceptional results.
Paid social advertising is a great fit for businesses with a strong brand message and a clear audience in mind. While we work with companies in all industries, here is a sampling of our work with just a few:
Email Lyndsey. Find out how we can help.