In the competitive world of online advertising, reaching the right audience is crucial for success. Paid ads, such as those on Google, Bing, and Yahoo, offer a powerful way to target specific groups of people based on their interests, demographics, and online behavior.
However, creating effective ad campaigns requires a deep understanding of your target audience and the ability to effectively segment and target them.
At DTC, we believe that a strong PPC campaign begins with thorough audience research. Before investing time and resources into a campaign, we verify that you have a reachable audience and that your ideal customer profile can be effectively targeted. This involves understanding your target audience’s demographics, interests, online behavior, and buying habits.
We want to make sure your campaigns have the greatest chance of success. We start by getting to know your audience size. If an audience is too small (fewer than roughly 1,000 people), it may not generate enough impressions and clicks to be effective. If that happens, we’ll work with you to refine your targeting criteria or suggest alternative approaches to reach your desired audience.
Your customer base isn’t all the same, so the ads you serve them shouldn’t be either. We use audience segmentation to divide your target audience into smaller, more specific groups based on shared characteristics and behaviors. This allows us to create tailored ad campaigns that resonate with each segment of your audience, and improves the relevance and effectiveness of your ads.
At DTC, we bring expertise and experience to the process of creating and targeting your PPC audiences. We work closely with you to understand your business goals, target audience, and available data. We then develop a tailored audience targeting strategy that aligns with your overall marketing objectives.
“I always feel like their only client, which is amazing!“
“They are immediately responsive to me and my needs and have worked hard to understand my business and competitors. I don’t feel like DTC and Lombardo are two different companies, but rather two departments working on the same team. I appreciate all their outstanding efforts to ensure I’m a leader in my market when it comes to all things digital.”
Melissa Cervin, VP of Marketing, Lombardo Homes
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