Paid Media Audience Creation

Finding the Right People for Your Ads.

In the competitive world of online advertising, reaching the right audience is crucial for success. Paid ads, such as those on Google, Bing, and Yahoo, offer a powerful way to target specific groups of people based on their interests, demographics, and online behavior. 

However, creating effective ad campaigns requires a deep understanding of your target audience and the ability to effectively segment and target them.

DTC PPC Audience Research: Verifying Your Reachable Audience

At DTC, we believe that a strong PPC campaign begins with thorough audience research. Before investing time and resources into a campaign, we verify that you have a reachable audience and that your ideal customer profile can be effectively targeted. This involves understanding your target audience’s demographics, interests, online behavior, and buying habits.

We want to make sure your campaigns have the greatest chance of success. We start by getting to know your audience size. If an audience is too small (fewer than roughly 1,000 people), it may not generate enough impressions and clicks to be effective. If that happens, we’ll work with you to refine your targeting criteria or suggest alternative approaches to reach your desired audience.

The Two Major Ways to Develop a PPC Audience: Prospecting and Remarketing

Leave no stone unturned. There are two primary approaches to building a PPC audience: prospecting and remarketing. The choice between these strategies depends on your specific goals and the available data — it’s our job to guide you down the right path for you!



Prospecting involves identifying and targeting new potential customers who have not previously interacted with your brand.

  • Prospecting works best for businesses who want to expand their customer base and reach a broader audience.
  • It requires more extensive research and audience segmentation so we can identify the right people for your business based on demographics, interests, and online behavior.


We use remarketing to reconnect with those potential customers! It’s an effective strategy for nurturing leads, encouraging repeat purchases, and increasing customer loyalty.

  • Remarketing focuses on targeting individuals who have already interacted with your brand.
  • Maybe they visited your website, abandoned their shopping cart, or engaged with your social media content in some way. 

Audience Segmentation: Tailoring Your Ads for Different Groups

Your customer base isn’t all the same, so the ads you serve them shouldn’t be either. We use audience segmentation to divide your target audience into smaller, more specific groups based on shared characteristics and behaviors. This allows us to create tailored ad campaigns that resonate with each segment of your audience, and improves the relevance and effectiveness of your ads.

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Considerations for Audience Segmentation:

  • When determining how to create and segment your audience, we consider factors such as:
  • Your overall advertising goals. Are you aiming to build brand awareness, generate leads, or drive sales?
  • Your budget. Smaller budgets may require fewer segmentation levels, while larger budgets may allow for more granular targeting.
  • Your available data. The more data you have about your customers, the more precise your segmentation can be.

Partnering with DTC for Effective PPC Audience Creation and Targeting

At DTC, we bring expertise and experience to the process of creating and targeting your PPC audiences. We work closely with you to understand your business goals, target audience, and available data. We then develop a tailored audience targeting strategy that aligns with your overall marketing objectives.

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Our PPC audience creation and targeting services include:

  • Thorough audience research and analysis
  • Identification of relevant prospecting and remarketing opportunities
  • Effective segmentation based on your target audience and goals
  • Continuous monitoring and optimization of audience performance

Why Clients Love Working With Us

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“I always feel like their only client, which is amazing!

“They are immediately responsive to me and my needs and have worked hard to understand my business and competitors. I don’t feel like DTC and Lombardo are two different companies, but rather two departments working on the same team. I appreciate all their outstanding efforts to ensure I’m a leader in my market when it comes to all things digital.”

Melissa Cervin, VP of Marketing, Lombardo Homes


Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.