Bing & Yahoo PPC Advertising Company

Double down on your successful paid strategy and harness the power of Bing and Yahoo’s Ad network.

Unearth Hidden Opportunities with Bing and Yahoo


In the competitive realm of online advertising, it’s not enough to just run ads on Google. Microsoft advertising offers a seemingly “hidden” opportunity to reach target audiences through digital advertising.

Bing is Microsoft’s default search engine and Bing PPC ads also appear in Yahoo, and AOL. This offers a valuable opportunity to reach a wider audience and target new customers for a lot less money than Google. That’s where our team can help.

Our paid media team members are experts at managing Bing ads campaigns and budgets. We’re here to answer any questions and offer guidance at every turn. Let us help your business unlock a new level of success in your digital marketing strategy!

Benefits of Bing advertising: Trust Chicago’s Best Bing and Yahoo PPC Agency

Lower Competition:

Bing generally has lower competition compared to Google. As a result, advertisers may encounter potentially lower bid prices for keywords.

Efficient Budget Allocation:

The reduced competition allows for a more efficient allocation of advertising budgets, ensuring targeted outreach without overspending.

Targeted Demographics:

Bing tends to attract an older and more affluent user base, making it advantageous for advertisers targeting specific demographics.

Industry Alignment:

User demographics on Bing may align more closely with certain industries or products, providing advertisers with a unique opportunity to connect with a receptive audience.

Extended Reach:

Bing’s partnership with Yahoo & AOL means that ads may appear on multiple platforms, expanding the reach of campaigns across multiple search engines.

Overall Cost Effectiveness:

The combination of lower competition, specific user demographics, and extended reach makes Bing a compelling and cost-effective choice for advertisers seeking to maximize the impact of their campaigns.

Why DTC is Among the Best Bing Advertising Companies

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Precision Experimentation

With Bing and Yahoo Paid Ads Optimization, experimentation becomes a powerful tool for unlocking success. DTC carefully designs and executes A/B tests, testing different ad variations, targeting options, and bidding strategies to pinpoint the most effective combinations.

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Our Bing and Yahoo Paid Ads empower you with data-driven insights that guide your advertising decisions. We meticulously analyze campaign performance metrics, providing you with actionable insights to optimize your campaigns for maximum ROI on your chosen advertising platforms.

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DTC simplifies the complexities of Bing and Yahoo Paid Ads management, taking the burden off your shoulders. Our team handles the day-to-day operations of your PPC campaign, ensuring your campaigns are always running smoothly and efficiently.

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Continuous Optimization

Bing and Yahoo Paid Ads Optimization is not a one-time endeavor; it’s an ongoing process of continuous improvement. We constantly monitor your campaigns, making adjustments and refinements based on real-time data to ensure your ads are always performing at their best.

Cost and Pricing Structure: Commitment to Value

At DTC, we understand the importance of budget transparency. Our Chicago Bing PPC management services come with a detailed breakdown of costs, separate from your Google Ads costs, ensuring you have a clear understanding of where your investment goes. We work with you to establish a budget that aligns with your goals and continually optimize it for maximum efficiency.

Communication and Reporting: Stay in the Loop

At Digital Third Coast, effective communication is key to successful PPC advertising partnerships. Our monthly reports, tailored to your needs, use advanced tools like Looker Studio to consolidate data from various platforms. They’re not just standardized but fully customizable, offering flexibility tailored to your preferences. 

Our comprehensive reporting covers monthly recaps, results analysis, upcoming focus, industry updates, and collaborative discussions, ensuring your feedback is integral. We focus on key metrics like Click Through Rate (CTR), Conversion Rate, ROAS, CPL, CPC, Impressions, Quality Score, and Ad Position for a comprehensive understanding of your campaign’s performance. 

Our communication channels, including dedicated account managers, project management tools, regular meetings, email updates, etc. guarantee open lines of communication.

Partner with Us for Expert Yahoo and Bing Ad Guidance

Our team of experienced digital marketing professionals is here to guide you through every step of the Bing and Yahoo Paid Ads Optimization process. From in-depth keyword and audience analysis to strategic implementation, we provide comprehensive support to ensure you get the most out of Microsoft ads.

Together, let’s unlock the true potential of Bing and Yahoo paid ads and propel your business to new heights of success.

Frequently Asked Questions About Bing and Yahoo Ads

What is the cost of advertising on Bing and Yahoo, and how does the pricing model work?

The cost of advertising on Bing and Yahoo is typically lower than on Google Ads. Here are some of the factors that affect the cost of your ads:

  • Your target audience: The more specific you are in targeting your ads, the more expensive they will likely be.
  • The competitiveness of your keywords: The more popular a keyword is, the more expensive it will be to bid on.
  • The quality of your ads: The higher the quality of your ads, the less you will have to pay for clicks.

Bing and Yahoo use a pay-per-click (PPC) advertising model. This means that you only pay when someone clicks on your ad. There are a few different bidding options available, such as cost-per-click (CPC), cost-per-thousand-impressions (CPM), and target-return on ad spend (ROAS).

Can you explain the targeting options available for Bing and Yahoo advertising?

Bing and Yahoo offer a variety of targeting options, including:

  • Demographic targeting: Target users based on their age, gender, location, income level, and other demographic factors.
  • Interest-based targeting: Target users based on their interests, such as hobbies, travel, and lifestyle.
  • Behavioral targeting: Target users based on their past online behavior, such as websites they have visited and products they have purchased.

You can also use a combination of targeting options to create highly targeted ad campaigns.

What types of ad formats are supported on Bing and Yahoo, and which ones are most effective?

Bing and Yahoo support a variety of ad formats, including:

  • Text ads: These are the most common type of online ad. They consist of a headline, a description line, and a URL.
  • Image ads: These ads include an image in addition to the text.
  • Video ads: These ads can be in the form of a pre-roll, mid-roll, or post-roll video.
  • Product ads: These ads display a product image, product title, price, and merchant information.
  • Click-to-call ads: These ads display a phone number that users can click on to call the advertiser.

The most effective ad format for your campaign will depend on your target audience and your advertising goals.

Are there any best practices for optimizing my ads and campaigns on Bing and Yahoo? How is it different from Google Ads?

Best practices for optimizing your ads and campaigns on Bing and Yahoo include:

  • Use relevant keywords: Make sure that your keywords are relevant to your products or services and that you are not bidding on overly competitive keywords.
  • Create compelling ad copy: Your ad copy should be clear, concise, and attention-grabbing.
  • Use high-quality images: If you are using image ads, make sure that the images are high-quality and relevant to your ad copy.
  • Use a strong call to action: Tell users what you want them to do, such as “click here” or “learn more.”
  • Track your results: Use Bing and Yahoo’s analytics tools to track the performance of your campaigns and make adjustments as needed.

Bing and Yahoo advertising is similar to Google Ads in many ways, but there are a few key differences. For example, Bing and Yahoo tend to have a higher user base of older adults, while Google Ads has a higher user base of younger adults. Additionally, Bing and Yahoo sometimes offer lower CPCs than Google Ads.

How do I track and measure the performance of my Bing and Yahoo advertising campaigns?

Bing and Yahoo offer a variety of analytics tools that you can use to track the performance of your advertising campaigns. These tools can track metrics such as:

  • Clicks: The number of times your ad was clicked on.
  • Impressions: The number of times your ad was displayed.
  • Conversions: The number of times someone took a desired action after seeing your ad, such as making a purchase or signing up for a newsletter.

Why Clients Love Working With Us

Standfast Tram

“It’s been fantastic. I never would have thought of that platform;
it’s been a real winner for us.”

“The biggest KPI we use with them is that we want people to fill out the “Contact Us” page on our website. This is the main lead generator — people turn into potential customers or quotes. Before working with Digital Third Coast, our number of leads was a bit higher but they were of lower quality. The value of Digital Third Coast’s lead is astronomically better; we’re converting at a much higher clip than we were before. The numbers are consistent month over month, as well.”

Ted O’Brien, Owner & President, StandFast TRAM


Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.