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Facebook and Instagram Advertising

The right message. The right customer. The right time.

Don’t just search for customers. Target the two billion monthly users of Facebook and Instagram and see how this proven digital marketing strategy delivers the right message to the right customer at the right time.

Facebook and Instagram: A blueprint to ROI

The power of Facebook advertising – like LinkedIn – is its power to target. While other agencies focus on the number of ad impressions, we strive for the right impressions. From moms living in a Chicago suburb earning between $75,000 and $100,000 with interests in cycling and cooking to Seattle-area millennials interested in hiking, our team of Facebook Blueprint certified experts can serve your ad to your most valued customer.

Targeting

Your ad spend isn’t infinite so it’s imperative to spend wisely. That’s why precise targeting is a winning strategy. Targeted impressions, including lookalike audiences, reach customers who are similar to your best existing customers. Or more simply, the people who are most likely to convert.

Messaging

Messages play differently depending on the audience. It’s important to tailor the message – the visuals and copy – to help generate the most user actions. We craft visuals and ad copy to drive results.

Testing

We don’t set it and forget it. With digital advertising, numbers and data are readily available. We leverage these numbers to ensure your campaigns are optimized for impressions and results.

Paid Search is more than just Facebook advertising

The world of Pay-Per-Click advertising is complex. With the right strategy and guidance from Digital Third Coast, your marketing goals are within reach. Learn more about these ROI-focused strategies below.

Google AdWords

Google Ads reach is massive and not to be ignored. Digital Third Coast has developed custom tools to integrate with Google Ads to make testing more efficient and ROI focused.

LinkedIn Advertising

Hoping to get your ad in front of your industry's decision-makers? No problem. LinkedIn is a marketplace of business leaders who can be targeted by title or occupation.

Google and Bing Shopping Campaigns

Online shopping is a marketer’s dream. Bid on products, not keywords. It shows attractive and highly-controllable images of your products to customers ready to buy.

Remarketing

Remarketing is a dynamic strategy that shows your ads to people who recently visited your site, delivering your message again and again to those who are likely to convert.

YouTube Advertising

YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and clever call-to-action video overlays.

Bing Ads

With an impressive market share, Bing Ads is a smart expansion strategy once Google Ads is optimized, especially for B2B services.

Display Advertising

Display advertising puts your ads on websites and in front of the right people. Using specific qualifiers, the right eyes see your message. It’s a highly customizable and scalable approach.