LinkedIn Advertising Agency

Optimize Your Professional Reach with Digital Third Coast's LinkedIn Advertising Services.

Expertly Crafted LinkedIn Campaigns for Targeted Impact

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Digital Third Coast (DTC) specializes in LinkedIn Advertising, offering bespoke solutions to elevate your brand in the professional network.

Our expertise in LinkedIn’s unique business-focused environment ensures that your advertising reaches the right professional audiences. Your account manager will adapt your LinkedIn messaging to resonate with those audiences, driving engagement, and business growth.

LinkedIn’s professional user base demands a strategic approach to advertising. As a top LinkedIn ad agency, DTC creates campaigns with precision, targeting decision-makers and industry professionals. We’ll develop an ad strategy that aligns with your potential customers’ professional interests and behaviors, ensuring meaningful connections.

Key Features of Our LinkedIn Advertising Services

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Message Optimization

Professional Content Tailoring: We create ads with messages specifically designed for a professional audience, emphasizing your brand’s expertise and value in the business community.

• Brand Positioning: We position your brand as a thought leader, and crafting content that not only advertises but also informs and engages professionals.

Data analysis

Testing and Analytics

Performance-Based A/B Testing: We use A/B testing to refine ad elements such as imagery, copy, and calls to action, ensuring they resonate with the LinkedIn audience.

• Data-Driven Insights: Continuous analysis of campaign data guides our optimizations, allowing for real-time adjustments to enhance ad performance and ROI.

Developing Content that Speaks to Professionals

You’re looking for LinkedIn marketing services that generate high quality leads and engage with the right audiences. Regular marketing efforts alone won’t accomplish that.

At DTC, we know the success of LinkedIn advertising lies in the ability to communicate effectively with a professional audience. We excel in creating content that is engaging and reflective of your brand’s professionalism and industry expertise. With strategically managed LinkedIn ads, your messaging will be customized to resonate with the right LinkedIn accounts.

Comprehensive Campaign Management for Maximum Efficiency

Effective LinkedIn paid ad campaigns require meticulous planning and execution. The same strategies you use for other pay-per-click advertising, won’t work for the unique interface that is LinkedIn. You need an agency partner to guide and run your paid LinkedIn advertising strategy. In today’s day and age, LinkedIn is an important channel that merits its own focus.

DTC provides end-to-end management of your LinkedIn advertising efforts. From creative development to strategic placement, your account manager will ensure seamless integration with your overall marketing goals.

Why Choose Digital Third Coast for Your LinkedIn Advertising?

1

Strategically Targeted Campaigns

Engage with the right professionals and decision-makers. LinkedIn advertising allows you to reach specific industries, job titles, and other professional differentiators with precision audience targeting.

2

Professionally Crafted Ad Creatives

Create a compelling presence with content that resonates in the professional world. LinkedIn’s user base is constantly growing. Our team will make sure your LinkedIn campaign messaging resonates with your target audience as it grows.

3

Ongoing Optimization for Sustained Success

Leverage continuous testing and analytics for adaptive and effective campaign strategies. LinkedIn feeds are always refreshing, and so should your advertising strategy! We’ll test, test, and test again to make sure your ad messaging and targeting is responsive and delivering the best results.  

Leveraging LinkedIn’s Business-Focused Environment

LinkedIn offers a unique platform for B2B marketing and professional branding. DTC’s LinkedIn Advertising Services enhance your brand’s reputation and drives business results. Our tailored approach ensures that your advertising efforts are both effective and appropriate for the professional nature of LinkedIn. Balancing conversion with engagement is our expertise!

Our team of digital marketing experts will guide you through the complexities of LinkedIn advertising. We offer comprehensive support through every step of the process. From initial LinkedIn advertising strategy formulation, to campaign execution, we guarantee your ads meet your business objectives and the distinct characteristics of the LinkedIn platform.

Elevate your brand’s professional presence with DTC’s specialized LinkedIn advertising strategies.

Connect with Us for Tailored LinkedIn Solutions

Contact us today to discover how Digital Third Coast’s LinkedIn Advertising Services can transform your digital marketing strategy. We’d love to work with your brand to make you stand out in your professional community.

Frequently Asked Questions About LinkedIn Advertising

What is LinkedIn advertising?

LinkedIn has more than 830 million active users, and thus is a powerful way to reach your target audience. As a social media platform, LinkedIn offers unparalleled opportunities to connect with professionals, decision-makers, and businesses in your industry.

LinkedIn Ads are another tool in your marketing toolkit. Companies that advertise on LinkedIn pay for sponsored posts and other ads to appear before highly targeted professional audiences. With the right strategy, LinkedIn advertising can build leads, enhance digital recognition, share new content, and much more.

How does LinkedIn advertising work?

LinkedIn advertising works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. You can also set a budget for your campaign, so you never have to worry about spending more than you want to.

Like other pay-per-click advertisements, ads on LinkedIn run through an ad auction. Businesses and advertisers compete to reach the same target audience with bids.

To run an ad on LinkedIn, advertisers choose an objective, set targeting criteria, select an ad format and budget, and then measure ad performance.

What targeting options are available for LinkedIn advertising?

LinkedIn offers a wide variety of targeting options, including:

  • Demographic targeting: Target users based on their age, gender, location, job title, company, education, and other demographic factors.
  • Interest-based targeting: Target users based on their interests, such as industries, skills, and groups.
  • Company targeting: Target users based on their company size, industry, and location.
  • Retargeting: Target users who have previously visited your website or interacted with your brand on LinkedIn.
  • Lookalike audiences: Create audiences that share similar characteristics to your existing customer base.
What types of ad formats does LinkedIn support?

LinkedIn supports a variety of ad formats, including:

  • Sponsored Content: These ads appear in users’ LinkedIn feeds and resemble organic posts. Sponsored posts can look like a single image, a document or PDF, videos, and even carousels. 
  • Video Ads: These ads can be in the form of pre-roll, mid-roll, or post-roll videos. They appear among other organic content in professionals’ LinkedIn feeds.
  • Carousel Ads: These ads consist of multiple cards that users can scroll through and appear among other organic content in professionals’ LinkedIn feeds.
  • Conversation Ads: These ads allow users to chat directly with a representative from your company. They appear in the inboxes of members’ profiles for a direct line of connection to a potential customer or lead. 
  • Text Ads: These ads appear on the top and right sidebar of the LinkedIn desktop and consist of a headline, description, and image. Unlike the other pay-per-click formats, these ads appear under a “promoted” headline and are a strategic way to build leads with targeted audiences. 
  • Sponsored Messaging (Previously InMail): This advertising option allows you to directly advertise to a professional’s LinkedIn inbox. The advertisements contain a “sponsored” banner in small font at the top of the LinkedIn message to denote to the recipient that it is an ad, rather than an organic connection. Sponsored messages also contain button options, or call-to-actions (CTA) at the bottom. In 2023, LinkedIn made some changes to its sponsored messaging policy (see here for more details). 
  • Lead Gen Forms: This ad type is a way to gather information from potential leads on LinkedIn. LinkedIn lead gen forms are pre-filled with members’ information, and can easily be added to Sponsored Messaging or sponsored content on the platform.
  • Dynamic Ads: These ads appear on the right rail of a professional’s LinkedIn feed. These ads automatically personalize the ad content based on each user’s profile and interests. Dynamic ads also display the photo, employer’s name, and job title of the advertiser along with “ad” in the top corner. 

The most effective LinkedIn ad format for your campaign will depend on your target audience, advertising goals, and the type of product or service you are promoting.

What are the benefits of using Digital Third Coast’s LinkedIn advertising services?

Digital Third Coast has years of experience managing and executing highly successful LinkedIn advertising campaigns. We understand that the options when advertising on LinkedIn can be overwhelming. We’ll get to know your business objectives and help align your goals with the best ad formats, strategies, and messaging to achieve them. 

Whether your goal is top-of-the-funnel brand awareness or converting potential clients, our LinkedIn Ads team will customize a LinkedIn strategy for you. We’ll continue to monitor and optimize your ad campaigns through rigorous A/B testing and expert audience targeting, so you don’t have to!

Campaign success is made through meticulous oversight, and that’s where a partner like Digital Third Coast comes into play. You can rest easy knowing that our goal is to maximize your investment in LinkedIn advertisements through a tailor-made plan for you!

What is the average cost of LinkedIn advertising?

The average cost of LinkedIn advertising varies depending on your target audience, ad format, bidding strategy, and campaign goals. However, as a general rule, you can expect to pay anywhere from a few cents to several dollars per click.

How long does it take to see results from LinkedIn advertising?

The amount of time it takes to see results from LinkedIn advertising varies depending on your campaign goals and target audience. However, you can typically expect to start seeing results within a few days or weeks.

How can I track the performance of my LinkedIn ad campaigns?

LinkedIn provides a variety of analytics tools that you can use to track the performance of your ad campaigns. These tools allow you to track metrics such as impressions, clicks, conversions, and cost per click.

You can also use these tools to segment your audience and analyze performance data by ad format, targeting options, and other factors.

Your account manager will also share comprehensive reports in our dashboard with the results of your LinkedIn ad campaign performance.

How often should I update my LinkedIn ad campaigns?

The frequency with which you need to update your LinkedIn ad campaigns will depend on your goals and target audience. However, it is generally recommended to update your campaigns at least once a month.

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Lyndsey Maddox

Chief Executive Officer
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Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.