LinkedIn Advertising Agency

LinkedIn has more than 830 million active users, and thus is a powerful way to reach your target audience. As a social media platform, LinkedIn offers unparalleled opportunities to connect with professionals, decision-makers, and businesses in your industry.

LinkedIn Ads are another tool in your marketing toolkit. Companies that advertise on LinkedIn pay for sponsored posts and other ads to appear before highly targeted professional audiences. With the right strategy, LinkedIn advertising can build leads, enhance digital recognition, share new content, and much more.

LinkedIn advertising works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. You can also set a budget for your campaign, so you never have to worry about spending more than you want to.

Like other pay-per-click advertisements, ads on LinkedIn run through an ad auction. Businesses and advertisers compete to reach the same target audience with bids.

To run an ad on LinkedIn, advertisers choose an objective, set targeting criteria, select an ad format and budget, and then measure ad performance.

LinkedIn offers a wide variety of targeting options, including:

• Demographic targeting: Target users based on their age, gender, location, job title, company, education, and other demographic factors.
• Interest-based targeting: Target users based on their interests, such as industries, skills, and groups.
• Company targeting: Target users based on their company size, industry, and location.
• Retargeting: Target users who have previously visited your website or interacted with your brand on LinkedIn.
• Lookalike audiences: Create audiences that share similar characteristics to your existing customer base.

LinkedIn supports a variety of ad formats, including:

• Sponsored Content: These ads appear in users’ LinkedIn feeds and resemble organic posts. Sponsored posts can look like a single image, a document or PDF, videos, and even carousels. 
• Video Ads: These ads can be in the form of pre-roll, mid-roll, or post-roll videos. They appear among other organic content in professionals’ LinkedIn feeds.
• Carousel Ads: These ads consist of multiple cards that users can scroll through and appear among other organic content in professionals’ LinkedIn feeds.
• Conversation Ads: These ads allow users to chat directly with a representative from your company. They appear in the inboxes of members’ profiles for a direct line of connection to a potential customer or lead. 
• Text Ads: These ads appear on the top and right sidebar of the LinkedIn desktop and consist of a headline, description, and image. Unlike the other pay-per-click formats, these ads appear under a “promoted” headline and are a strategic way to build leads with targeted audiences. 
• Sponsored Messaging (Previously InMail): This advertising option allows you to directly advertise to a professional’s LinkedIn inbox. The advertisements contain a “sponsored” banner in small font at the top of the LinkedIn message to denote to the recipient that it is an ad, rather than an organic connection. Sponsored messages also contain button options, or call-to-actions (CTA) at the bottom. In 2023, LinkedIn made some changes to its sponsored messaging policy (see here for more details). 
• Lead Gen Forms: This ad type is a way to gather information from potential leads on LinkedIn. LinkedIn lead gen forms are pre-filled with members’ information, and can easily be added to Sponsored Messaging or sponsored content on the platform.
• Dynamic Ads: These ads appear on the right rail of a professional’s LinkedIn feed. These ads automatically personalize the ad content based on each user’s profile and interests. Dynamic ads also display the photo, employer’s name, and job title of the advertiser along with “ad” in the top corner. 

The most effective LinkedIn ad format for your campaign will depend on your target audience, advertising goals, and the type of product or service you are promoting.

Digital Third Coast has years of experience managing and executing highly successful LinkedIn advertising campaigns. We understand that the options when advertising on LinkedIn can be overwhelming. We’ll get to know your business objectives and help align your goals with the best ad formats, strategies, and messaging to achieve them. 

Whether your goal is top-of-the-funnel brand awareness or converting potential clients, our LinkedIn Ads team will customize a LinkedIn strategy for you. We’ll continue to monitor and optimize your ad campaigns through rigorous A/B testing and expert audience targeting, so you don’t have to!

Campaign success is made through meticulous oversight, and that’s where a partner like Digital Third Coast comes into play. You can rest easy knowing that our goal is to maximize your investment in LinkedIn advertisements through a tailor-made plan for you!

The average cost of LinkedIn advertising varies depending on your target audience, ad format, bidding strategy, and campaign goals. However, as a general rule, you can expect to pay anywhere from a few cents to several dollars per click.

The amount of time it takes to see results from LinkedIn advertising varies depending on your campaign goals and target audience. However, you can typically expect to start seeing results within a few days or weeks.

LinkedIn provides a variety of analytics tools that you can use to track the performance of your ad campaigns. These tools allow you to track metrics such as impressions, clicks, conversions, and cost per click.

You can also use these tools to segment your audience and analyze performance data by ad format, targeting options, and other factors.

Your account manager will also share comprehensive reports in our dashboard with the results of your LinkedIn ad campaign performance.

The frequency with which you need to update your LinkedIn ad campaigns will depend on your goals and target audience. However, it is generally recommended to update your campaigns at least once a month.