Search Retargeting + Remarketing
Those shoes really are following you. It’s remarketing — a dynamic strategy that shows your ads to people who recently visited your site. This clever strategy triggers customized ads based on previous site behavior to those most likely to convert.
Stay top of mind with remarketing
Our team deploys this effective strategy with our expertise on Google Ads, Bing, LinkedIn and Facebook. Remarketing should be a key component of your digital paid advertising strategy. It’s designed for you to reach your potential customers (again and again).
Remarketing allows us to target and re-engage potential customers who previously visited your website. We can serve ads promoting specific products or services and segment your audience based on their previous interactions with your website.
We design the messaging strategy after segmenting your website visitors and determining the actions we want visitors to take to become customers. Promoting specific products, events or services can help drive high conversion rates.
Data drives our strategy. Our custom tools fully integrate with Google Ads to help you optimize your ROI. If the data can be studied, we’ll do so. It always leads to greater results.
Paid Search is more than just remarketing
The world of Pay-Per-Click advertising is complex. With the right strategy and guidance from Digital Third Coast, your marketing goals are within reach. Learn more about these ROI-focused strategies below.
Google Ads reach is massive and not to be ignored. Digital Third Coast has developed custom tools to integrate with Google Ads to make testing more efficient and ROI focused.
Hoping to get your ad in front of your industry's decision-makers? No problem. LinkedIn is a marketplace of business leaders who can be targeted by title or occupation.
Google and Bing Shopping Campaigns
Online shopping is a marketer’s dream. Bid on products, not keywords. It shows attractive and highly-controllable images of your products to customers ready to buy.
With an impressive market share, Bing Ads is a smart expansion strategy once Google Ads is optimized, especially for B2B services.
YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and clever call-to-action video overlays.
Facebook is valuable resource allows you to target specific demographics with high-impact images and calls-to-action.
Display advertising puts your ads on websites and in front of the right people. Using specific qualifiers, the right eyes see your message. It’s a highly customizable and scalable approach.