Our Client Reporting & Communication

Why Reporting Matters to Your SEO Strategy

In SEO campaigns, successful partnerships are built on effective communication and transparent reporting. DTC is committed to delivering tangible results and making a measurable difference for our clients. We firmly believe that to gauge our impact, we must measure our progress.

We recognize that our clients rely on us for clear insights, timely updates, and a comprehensive understanding of how our SEO strategies influence their businesses. This page is dedicated to illustrating how we consistently meet and exceed these expectations.

Our commitment to you includes regular monthly reporting customized to align with your specific requirements. In addition, we offer bespoke reporting, all presented in the format that works best for you. We have established client reports that are designed to show the metrics that matter most to SEO, but we will also incorporate the metrics that matter most to your business.

To streamline this process, we leverage Looker Studio, a powerful tool that consolidates data from various sources, including Google Analytics 4 (GA4), Semrush, and Google Search Console, and presents it in a comprehensive dashboard. This dashboard is accessible via a shared URL, allowing you to view, share, and collaborate effortlessly.

What sets us apart is that all of our reporting is fully customizable, giving you the flexibility to pull in any metrics or dashboard views you desire. One size doesn’t fit all. We offer the flexibility to customize your reports, ensuring you receive the specific insights you require to make informed decisions and track your SEO progress effectively.

SEO Metrics and KPIs

Tracking the right metrics is crucial for measuring the effectiveness of your campaign. Here are some of the most important SEO metrics you will find in our reports:

• Organic Traffic: We monitor the number of visitors coming to your site through organic search results. This includes all of the major search engines as well as tools like ChatGPT and Perplexity.

• Keyword Rankings: We keep track of your target keyword positions in search engine results pages (SERPS).

• Conversion Rate: Ultimately, the goal is to convert visitors into customers. We track how many visitors that come from organic search turn into leads.

• Engagement Rate: Are visitors engaging with your content? Metrics like time on page, pages per session, and dwell time show how engaging your content is. “Engagement rate” has replaced the old “bounce rate” metric in GA4 as an important metric for assessing how useful and relevant your content is to visitors.

• Backlinks: Monitor the number and quality of backlinks to your site. High-quality and relevant backlinks are the most valuable.

• Indexation: Ensure that search engines are indexing all of your important pages. We use Google’s Search Console to monitor your site’s indexation. If certain pages are not being indexed, we’ll take steps to remedy the situation.

• Domain Authority (DA): This metric, which ranges from 1 to 100, indicates the strength of your domain. Over time, DA has gained popularity as a straightforward number that allows for comparison among websites. However, it can be misleading because it does not consider the individual pages or critical elements like content relevancy. We consider DA to be a quick tool for evaluating a website’s authority; however, it shouldn’t be seen as the sole factor in determining your rankings.

• Local SEO Metrics: If you have a physical location, we track local SEO metrics, including Google Business Places (GBP) performance, reviews and local keyword rankings.

• Crawl Errors and Technical Issues: Regularly check for crawl errors and technical issues that could hinder your site’s performance. Things like 404 errors, server errors, canonicals, and duplicate content can affect your rankings and should be fixed as soon as possible.

Sample SEO Reports

Report Summary

We start with a summary slide to track the monthly progress of what matters most to you. We also highlight major takeaways from the month and what’s coming next.

Organic Traffic Trends

Organic traffic, like that of any medium, can vary month-to-month and season-to-season. We use this section to keep an eye on long-term organic traffic trends.

Organic Traffic Acquisition

Total organic traffic is a fine high-level performance indicator, but it’s important to understand where organic users are entering your site. This section breaks down organic traffic by landing page, device type, and search engine. We also measure how many conversions were tied back to each entry point to see which pages are driving the most value for your organization.

Organic Conversions

Our conversion reports can compare e-commerce metrics like revenue or purchases, or any other GA4 events such as form fills or newsletter sign-ups. We display how these trend over time, as well as break down by medium to see how organic traffic compares to the rest of your digital marketing efforts.

Conversions vs. Traffic by Medium

This portion of the conversion report compares site traffic and conversions broken down by medium to see if one type of traffic is driving an outsized portion of one or the other. Perhaps organic traffic is not driving very much traffic but it’s converting very well – this is a way to tell that story visually.

Tracked Keyword Ranking Position Distribution

In addition to traffic and conversion metrics from GA4, we also report on keyword data from Semrush and Google click and impression data from Google Search Console. The below chart is an example of tracked keywords broken down by position group over time – a good indicator of your site’s SERP visibility for the keywords that are most important to you.