Seamless site migration yields record leads + traffic

The Problem

Lombardo Homes had created a new website designed with increased visual, interactive elements for their customers to engage with. They needed to migrate their old site and URLs onto the new CMS.

During any site migration, the biggest concern is maintaining digital visibility, link equity, and Domain Authority (DA), which are often weakened during the migration process. We wanted to assure a steady transition without any detriment to their rankings. In order to accomplish this, without any issues, we needed to help them seamlessly migrate onto the new CMS.

The Solution

We executed three technical audits of the new website: twice before its launch and once afterwards. These audits ensured that the new CMS was optimized for both search engines and customer experience.

To make sure their visibility and rankings were not adversely affected by the migration, we implemented new keyword research and SEO tags. We also worked with the client to recommend additional on-site content that would avoid duplication and potential cannibalization of their targeted keywords.

Why it Matters

Web migrations often go awry when redirects are overlooked, or improperly done. Our rigorous series of technical audits served as a triple check that the site was optimized and functional for search.

It’s very easy to get lost in the aesthetics of the new site when migrating. Many worry about the way their new site looks, but tend to lose sight of the importance of its functionality on mobile and desktop. Our focus is to make sure the client’s vision is mirrored by impeccable on-site technical SEO work such that their new website can hit the ground running without losing rankings, visibility or traffic.

The Problem

Lombardo Homes was concerned about a lack of visibility on the first page of search results for one of their local divisions in St. Louis, Missouri.

The Solution

We quickly implemented a new project aimed at specifically building up their rankings for geographic-specific terms and phrases that potential customers in that region were using to find similar business.

To make fast, measurable improvements to their rankings, we advised the client on producing additional page content for their site and adding targeted keywords to those pages.

Why it Matters

For many companies, local visibility is more meaningful than general or national visibility in search. Many B2C companies only serve select regions, and queries used by their potential customers often have geographic-specific keywords in them.

By prioritizing this local strategy we dramatically improved their rankings (from Page 2 to #4 on Page 1) and boosted their traffic to relevant pages by 122% in just four months. The client started seeing immediate benefits within the first month of the strategy implementation.